Sun 10 Dec 2023 Polly Shute

Travel and experience trends for 2024


We all know travel and experience trends have changed, expecially since COVID. For 2024 we are seeing a real focus on wellbeing, authentic local experiences, sustainability and the outdoors.

  1. Sustainable Travel: Increasing awareness of environmental issues may lead to a rise in sustainable travel practices, with travellers seeking eco-friendly accommodations, transportation, and activities.
  2. Wellness and Mindfulness: The emphasis on wellness and mindfulness in travel experiences is likely to continue, with a focus on destinations and activities that promote relaxation, mental well-being, and health.
  3. Local and Authentic Experiences: Travelers may continue to prioritize local and authentic experiences, exploring lesser-known destinations, and engaging with local communities to get a genuine feel for the culture.
  4. Technology Integration: Advancements in technology may play a role in enhancing travel experiences, from augmented reality for historical tours to smart devices that personalize the visitor experience.
  5. Culinary Tourism: The trend of exploring local cuisines and food experiences is likely to persist, with travellers seeking unique dining experiences and a deeper connection to the local food culture.
  6. Outdoor Adventures: Demand for outdoor and adventure activities may continue to grow, with travellers exploring the natural beauty of the UK, including hiking, cycling, and water-based adventures.
  7. Digital Nomad Opportunities: The rise of remote work could lead to an increase in digital nomadism, with more people choosing to work from different locations, including exploring various parts of the UK.
  8. Cultural and Heritage Exploration: Travelers may continue to show interest in cultural and heritage experiences, visiting museums, historical sites, and participating in events that showcase the rich history of the UK.
  9. Personalized Travel Experiences: With advancements in data analytics, travellers might expect more personalized experiences, tailored to their preferences, from accommodation choices to suggested activities.
  10. Responsible and Ethical Tourism: Conscious consumerism may drive travellers to choose companies and destinations that prioritize ethical and responsible tourism practices, supporting initiatives that benefit local communities.

At Out & Wild Festival and the other events we will be running in 2024, we work with trends and the research from our audience to ensure we offer great experiences and adventures.

Make 2024 the year you get involved in finding yourself and your community!

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